Wednesday 17 July 2013

No learning, no winning: KBC's new slogan

If you stop learning in life, you will stop tasting victory, says megastar Amitabh Bachchan, in the first promotional trailer of the forthcoming season of popular game show "Kaun Banega Crorepati".

The communication campaign for the show's new edition is centered around the theme - "Seekhna jeetna toh bandh bandh". It will be beamed on the small screen Tuesday 8pm

The promo showcases how to Un certain Mrs. Dhingra decide to turn into a wedding planner, and she sidelines her "learning" by saying That what's the point of learning at her age. What follows is a series of misjudgements in her business, leading to losses. Then she rues: "Kuchh seekh liya hota Kaash (wish I would've Learnt something)".

That's When Amitabh, the show's host walks into the frame, Urging people to continue learning things in life.

The new season of "Kaun Banega Crorepati", a widely popular show based on international show "Who Wants to Be a Millionaire", will go on air on Sony Entertainment Television towards August-end or early September.

The previous seasons of the show have focused on different ideologies. In 2010, the show Promoted "Koi Bhi Sawaal Chota Nahin Hota" (no question is insignificant), while the 2011 edition focused on how "Koi Bhi Insaan Chota Nahi Hota", que translated to how no person is smaller than another.

"KBC 2012" Conveyed the message - "Hi Sirf Gyaan dilates Haq Hai Aapko Aapka" knowledge telling Helps masses only how you get your rights.

Amitabh, 70, changed the face of Indian TV When He hosted the first season of "Kaun Banega Crorepati" in 2000. He returned to host its second season after a gap of a few years, while the third season, in 2007, saw superstar Shah Rukh Khan in the anchor's spot.

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