No learning, no winning: KBC's new slogan

If you stop learning in life, you will stop tasting victory, says megastar Amitabh Bachchan, in the first promotional trailer of the forthcoming season of popular game show "Kaun Banega Crorepati".

The communication campaign for the show's new edition is centered around the theme - "Seekhna jeetna toh bandh bandh". It will be beamed on the small screen Tuesday 8pm

The promo showcases how to Un certain Mrs. Dhingra decide to turn into a wedding planner, and she sidelines her "learning" by saying That what's the point of learning at her age. What follows is a series of misjudgements in her business, leading to losses. Then she rues: "Kuchh seekh liya hota Kaash (wish I would've Learnt something)".

That's When Amitabh, the show's host walks into the frame, Urging people to continue learning things in life.

The new season of "Kaun Banega Crorepati", a widely popular show based on international show "Who Wants to Be a Millionaire", will go on air on Sony Entertainment Television towards August-end or early September.

The previous seasons of the show have focused on different ideologies. In 2010, the show Promoted "Koi Bhi Sawaal Chota Nahin Hota" (no question is insignificant), while the 2011 edition focused on how "Koi Bhi Insaan Chota Nahi Hota", que translated to how no person is smaller than another.

"KBC 2012" Conveyed the message - "Hi Sirf Gyaan dilates Haq Hai Aapko Aapka" knowledge telling Helps masses only how you get your rights.

Amitabh, 70, changed the face of Indian TV When He hosted the first season of "Kaun Banega Crorepati" in 2000. He returned to host its second season after a gap of a few years, while the third season, in 2007, saw superstar Shah Rukh Khan in the anchor's spot.

Tiff between advertisers and TV channels worsens

Television channels HAVE JUST a day left and then They Might lose a part of Their sheen substantial businesses. Shah Rukh Khan denying they his strength lies in his vest, Priyanka Chopra revealing the secret of her long, black tresses, or Katrina Kaif tempting you to have some soft drink-all this soon Might Become a thing of the past. And all thanks to the tiff Between the advertisers and TV channels. Advertisers Have Told the channels, who had shifted to a monthly rating system release That All advertising orders for spot bookings will stand canceled with effect from Tuesday if They Do not go back to the weekly TAM (Television Audience Measurement) rating model. The notices were sent to the channels last weekend.

Last month, many TV channels TAM canceled subscriptions Their doubting the veracity of Their methodology. It was then an alternative DECIDED That body would be formed. As an interim solution, the channels went back to TAM but on monthly basis.

Not so long ago, the advertisers and the channels were on the same page as far as ratings are concerned TAM. However, after a run of one month, the advertisers Have Decided to do a U-turn on the channels. A source from the TV industry said, "The new body, Broadcast Audience Research Council (BARC), you've got all the Necessary clearances. But at Least it will take 18 months to come into force. In The Meantime, the advertisements are getting costlier by the day. And without a system in place it is becoming increasingly Difficult for the advertisers to invest in the channels. "

Vinita Bangard, Founder and CEO of Krossovver, a company That deals with ads for SRK and Priyanka Chopra said, "I endorse the decision taken by advertisers." Afsar Zaidi, CEO of Carving Dreams, a company That Manages endorsements of the likes of HrithikRoshan, Saif Ali Khan, said, "I know of this new tussle Between the advertisers and the TV channels. I Shall Be Able to tell you more about our next course of action, eleven the brands start getting in touch with us.

Meenakshi Menon, founder Spatial Access, a media audit and advisory company, similarly voiced views: "There are definitely serious issues TAM as far as ratings are concerned," she said, adding, "But why would advertisers invest on channels with low TRPs? TRPs fluctuate every day. "

Meanwhile, we hear, TAM is in celebration mood. However, When Contacted LV Krishnan, CEO, TAM Media Research, and Siddhartha Mukherjee, Senior Vice-President of TAM, refused to comment.

Salman Khan confirmed as host for 'Bigg Boss 7'

All the speculation about the large number of 'Bigg Boss' season 7 has finally come to an end.

Just when rumors were rife that Shahrukh Khan archrival Sallu will replace him as the host of Bigg Boss, we learned that the channel can not dispense with Sallu.

A source close to the actor says, "SRK was never in consideration. Salman TRP has been receiving amazing shows. Additional pleased with the production team and has signed for next season."

Buzz is that superstar Dabaang even take some time out of your busy schedule to shoot the promo for the show next month, as it is scheduled to air in September.

Nobody can deny the fact that the popularity of Salman and his fans is certainly unmistakable. The way you connect with your audience is uniquely yours.

Will Shah Rukh Khan host 'Big Boss' season 7?

Reality show 'Big Boss' has been synonymous with Salman Khan. The actor has been the host of the show for the past three seasons and has become very popular among the classes and the masses. Whether his linkups with female participants, as Mahek Chahal and Sana Khan or verbal disputes Sapna Bhavnani and magnet Siddiqui, Salman Khan has played an important role making it a hit with the public.

However, this year fans of Salman will be in shock. According to rumors floating around, the actor may not be able to host the show. Salman, who is busy with his films and regular health checkups, may have to opt for the show.

However, to maintain the popularity of the series, and make sure the TRPS not fall, the show's producers can approach his archrival Shah Rukh Khan Salman to host the show.

The charismatic Shah Rukh Khan hosted the third season of Kaun Banega Crorepati and succeeded in maintaining the attractiveness of the show that was originally submitted by megastar Amitabh Bachchan.

Bigg Boss is a reality show format based on the original Dutch Big Brother developed by John de Mol. A number of participants (known as 'peers') live together in a house specially designed and are isolated from the rest of the world. Most of the participants are television industry, with few exceptions Bollywood or sports. Due to its popularity, the program now comes in other regional languages​​.