Shilpa Shukla backed out of Connected Hum Tum..why..??

Zee TV's latest reality show 'Connected Hum Tum' Abhay Deol hosted by showcasing women have six Their staff lives on national TV.

Much has been said about the courage of These six women who've taken the plunge. After All It Takes guts to live life like an open book! Little do people know That the producers had originally shortlisted seven women and not six. It was Chak De! star Shilpa Shukla Also who was supposed to be a part of this exciting series. But she backed out citing personnel issues mid way, reveals the popular RJ Malishka mendonca who is now seen on 'Connected Hum Tum'.

She adds, "I took up the show Because Shilpa was doing it as well. Midway But she backed out. I was a little apprehensive about my decision after That, but I was too much in love with the concept to give up."

Shilpa Shukla INITIALLY shot portions of her life and is said To Have Because She backed out was not comfortable living life under constant public scrutiny.

Here's a peek into the lives of the six contestants who are a part of Abhay Deol's Connected Hum Tum

Malishka Mendonca, 34, Radio Jockey

A self-made woman, she has looked after her family after her father passed away. She's made it big, but the question for her is - what next? Will she find a man to settle down with? She says, "All of us face some or the other dilemma and there are so many who would relate to our problems. Watching us on the show and dealing With These, will guide them too."

Mauskar Madhavi, 53, Foreign Language Expert, Corporate Trainer

She's lived a life of unconventional choices. With two divorces, she's hit rock bottom and bounced back! Madhavi is acerca to be a grandmother for the second time. And her first ex-husband wants to get back with her. She says, "I want to thank all those Who Have troubled me for helping me change the course of my life. One has to forgive and move on."

Sonal Giani, 26, Activist, Theatre Producer

She grew up in Goa and lives with her twin sister. She is a producer-in-charge at a theater production and is acerca to act in a movie for the first time. Sonal is in a serious relationship and wondering if the parents of her lover will accept Their unconventional bond. "I Realised the camera Allows sense of reflection through which i got to know myself and Become a better person," she says.

Pallavi Burman, 30, Fashionable Shopaholic, Brand Manager

She has done all the right things. She Studied hard, got a career in place and married a boy her parents chose. But things did not work out and she Sought a divorce. Her parents were deeply embarrassed and she ended up blaming herself for 'not trying hard enough'. Settled well professionally, she's getting married again to a guy she met at a friend's party. And this time around, she's determined to to do everything right! But she asks, "Why Should it only be a woman's Responsibility to make a marriage work?"

Mahima Chaudhary, 25, Struggling Actress

She hails from a joint Jat family in Meerut. Having lived in the shadow of her super-Achieving sister, Mahima wants to make her own mark. Living in Mumbai for the past year, she has no support from her family. She has a boyfriend in Delhi who does not belong to her caste. Her boyfriend, like her family, wants her to return and get married. Her message? "I want to tell aspiring actors, who are struggling in Their phase to not lose hope but focus on Their Work."

Preeti Kochhar, 33, Dentist, Belly Dance Instructor

She is a mother of a two-year-old, has a husband she loves and a mother she wishes Had not neglected her in her childhood. She juggles her responsabilidades at home and at her clinic. Preeti has a passion for dance. She wants to Maintain her conventional roles as well as the unconventional ones. So, what message does she want to send across? "I do not Intend to give any message. It's about capturing regulate your fears, dreams and relationships," she says.

Channel goes Digital for Connected Hum Tum

Following the success of the mobile app for its non-fiction Which properties crossed a milestone of 1 million downloads recently and a slew of digital innovations for all its major launches over the last 2 years, Zee TV goes 'digital first' yet again for its latest primetime launch 'Connected Hum Tum'.

Forging yet another first in the Hindi GEC space, Zee TV has created online Original content parallel to Promote the show even before it premiered on television.

Given That the show raises the question - "Auraton Samajhna Ko Itna Kyun Hai Difficult?", Zee TV has created short video comic center with a theme of 'Men Who Understand Women' Society - a crew That turns up During scenarios where a man is acerca clueless what has upset his woman and Provides Remedial Measures to the suffering man.

The video are parodies of real life Situations and will leave the audience in splits. These video can be accessed on YouTube at http://www.youtube.com/watch?=hwKD98ZnIwk.

A month prior to its launch, the channel created a wave of curiosity around the show in the teaser daily through social media posts on Facebook and Twitter That Built intrigue around the novel concept of the show and the identity of its celebrity host.

Once an actor Abhay Deol was revealed as the host, the social media space was buzzing with pictorial posts of the Actor With His tongue-in-cheek commentary acerca women and how I just can not understand them!

The title song of the show - a fresh, catchy video featuring Abhay Deol, was Launched Simultaneously on YouTube and all other video platforms alongside its on-air launch. Live chats with Abhay on Twitter, Google Hangouts With The participants, LIVE tweeting During the telecast of an episode With An on-air twitter feed are amongst the other Initiatives Zee TV has coming up to drive Increased interactivity and viewer participation. Tapping the ever-expanding universe of bloggers, Zee TV Organized an exclusive preview of the show for the blogging community followed by an interaction With The six women participants of the show, creating a significant imprint of the show in the blogging space.

Zee TV is creating a YouTube gadget Also Which Will serve as the primary engagement platform for audiences to consume 'Connected Hum Tum' online. It will have episodes, uncut video, a discussion forum on the themes of daily episodes and video biographies of the six Protagonists.

Akash Chawla, Head - Marketing, National Channels, ZEEL said, "With 'Connected Hum Tum', there was a need to Firmly Establish a format of entertainment Indian TV audiences had never been exposed to. The digital space, being a two-way communication street, lends itself well to driving conversations are essential to Ensure That That the unique concept of the show gets registered and is Clearly Understood by the audience. Through Initiatives: such as the original parallel online content specially developed for the show, to YouTube gadget Exclusively created for the show, reaching out to the blogging community, extensive engagement of viewers in the social media, we leveraged the digital media well to create the right kind of buzz around 'Connected Hum Tum ".

Sandeep Menon, Head of Marketing for Google India, said, "We have had a long term Relationship with Zee for YouTube and it is heartening to see them taking the lead in Adopting the digital platform and Working with Viral Fever, Who Have created brand and audience for Themselves on YouTube With Their made-for-web content. This is a great way to build and engage a community of viewers online and we are happy to see Zee taking the lead on this. "